Shaina Sanchez’s Portfolio

Social Media & Content Creation Case Studies

Content Creator & Music Artist @theshainarae

285K+ Plays on TikTok

  • 📈 Improved organic reach by 69.7% and content interactions by 98.6% within 90 days by increasing publish frequency of UGC (reels and carousels).

  • 🎥 Increased production value by using high quality audio and video equipment, branded fonts, and LUTs on Adobe Premiere Pro and CapCut.

  • 🎬 Utilized SEO best practices to enhance storytelling during the script building and video editing process.

  • 📚 Enhanced visual storytelling techniques and audience retention by utilizing b-roll, pattern interruptions, and on-screen text.

  • 🖥️ Conducted regular competitor analysis and market research to identify top performing content in the lifestyle, health & wellness, and R&B music niches.

On-Air Talent & Life Coach @simacohenofficial

Sima Cohen’s goal was to improve content production value and establish a more consistent posting schedule to increase brand awareness. I improved the talent's branding across all her social media platforms and website using customized LUTs, fonts, and presets.

386K+ Plays on TikTok

  • 📺 Developed a content strategy using trending topics by producing Life Coach Reaction Videos in response to the “2022 Oscars Slap” resulting in 36K plays on TikTok in 2 weeks.

  • 👏🏼 Managed a team of videographers, photographers, and video editors to ensure the talent’s brand identity remained consistent and deadlines were met early or on time.

  • 🎬 Scheduled, produced, and directed photo and video shoots on a weekly basis to keep up with trends, provide updates, and nurture the talent’s audience.

  • 📈 Implemented the use of Later, Asana, Monday, Frame.io, and Slack to improve communication across teams and boost project management methods.

Photoshoot Recap in which I provided creative direction, styling, and production.

Blogs & Newsletters

  • Blog

    How to Deal with Trauma in the Workplace: Creating Trauma-Informed Work Environments

    Published blog post for Calm Again Counseling focusing on Trauma Therapy

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  • Blog 2

    Cultural Sensitivity in IFS Therapy: Navigating Trauma in Diverse Communities

    Published blog post for Calm Again Counseling focusing on IFS Therpy

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  • Create Real Change Monday: Struggling to Get Your Teen out of Their Room?

    Weekly newsletter for Simi Psychological Group

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Website Design & Copy

  • Rapoport Psychological Group

    Updated copy for entire website

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  • Grant You Greatness

    Updated copy for entire website

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  • Going Inside Podcast: How EMDR Processes and Heals Traumatic Memories ft. Dana Carretta-Stein

    Copy for “Going Inside” Podcast, including episode overviews, transcript, and converting each episode into a blog post to increase SEO.

    View Here